There is no doubt in anyone’s mind that Top Gear has become the UK’s favoured car show. Over two million viewers watch the show regularly as Jeremy Clarkson, Richard Hammond and James May entertain viewers with their humour, knowledge and hilarious challenges. But when it comes to the question on whether they actually influence car sales, you have to look closely at the programme and the buyers habits.

Top Gear is a show that offers valuable information for vehicle enthusiasts, they talk about certain vehicles features and give their own impression on the vehicle. Often their feeling about a vehicle may be completely different from someone who already owns one, someone purchasing a new vehicle cannot depend on Top Gear alone to make their decision.

Read the rest of this entry →